★ Father · Husband · Lifelong Learner · Google Engineer

RYAN McDANIEL

Author & Original Concept: Ryan McDaniel | Date: November 8, 2026

Father & Husband First. AdTech Engineer, Knife Collector & Daily 1% Improver.

#1 Mission: Getting better every single day at being an awesome husband and Floor Dad

Day Job: Engineer at Google (15+ years in AdTech, attribution & fixing leaky websites)

Passions: Dogs & animals, self-improvement, learning (Harvard CS50P/CS75), and having fun

Collector Hobby: Custom knife collecting & exotic materials business/hobby (2iSUPPLY — Ti, Zirc & Damascus)

Why "72": High school golf obsession (par 72) when I created ryanmcd72@gmail.com

Clue #1 Unlocked — The Par-72 Scorecard

You found the Par-72 Tee Box! Here is your UV Blacklight Torch:

Back in high school golf, shooting par 72 was the ultimate obsession. Today, that same daily scorecard mindset powers how I show up as a husband, dad, and engineer.

NEXT ESCAPE ROOM CLUE (#2 of 4): Turn on your UV Blacklight below (or hover your cursor over the Polaroid photos in the Welcome section) to reveal invisible UV ink and find where the dog hid the paw print!

01 / Father, Husband & Dog Lover

Family First, Dogs Always Welcome & Daily Self-Improvement

Phone on the charger at 6:00 PM sharp for Floor Dad mode.

What Drives Me

Passionate about self-improvement, family, AdTech & having fun.

Life is way too short for boring websites or 40-page slide decks. By day, I'm an engineer at Google helping brands stop leaking ad budget. Off the clock, I'm leveling up as a husband and father, spoiling dogs, studying computer science, and collecting custom knives and exotic metals through 2iSUPPLY.

welcome

Work Hard, Be Kind & Don't Forget to Play

Always Learning. Always Building. Zero Stuffiness.

Whether I'm auditing a store's Google Tag Manager setup, working through a weekly Harvard CS50P Python problem set, hitting a 3:15 PM lifting session, or playing on the living room floor at 6:00 PM—I believe in stacking small daily wins and enjoying the ride.

Interactive Secret: Move your cursor over the Polaroid stack on the right (or turn on UV Blacklight Mode in the top bar) to shine a blacklight across the cards and uncover Clue #2!

UV BLACKLIGHT REVEAL (CLUE #2): Dogs always find the hidden trail! Click here or click the glowing Paw Print on Polaroid #2!

See AdTech & Knife Collection ↓

01. Husband & Floor Dad

02. Dogs & Animals [CLICK PAW CLUE #2]

03. AdTech & CS50P

04. Knives & Exotic Metals

Clue #2 Unlocked — The Dog & Family Secret File

Never Trust Anyone Who Doesn't Like Dogs.

You used the UV Blacklight to uncover Secret File #2! Dogs, animals, and showing up 100% present for my wife and Del are what keep everything grounded. No matter how busy tech gets, dogs remind you to be excited when your people walk through the door.

NEXT ESCAPE ROOM CLUE (#3 of 4): Scroll down to Card #03 in the Craft section ("Knife Collecting & 2iSUPPLY Exotic Materials"). Every great custom blade has two sides—click "Flip Perspective (3D Inspect)" on that card to see what's hidden on the back!

Jump to the Knife & Materials Card ↓

story

Who I Am On & Off the Clock

Father, Husband, AdTech Engineer & Collector

At work, I'm an engineer at Google with 15+ years in digital advertising and attribution. Outside of work, my favorite roles are being a husband and dad, constantly learning new skills, loving animals and dogs, and running 2iSUPPLY—a passion business and hobby born from collecting custom knives and exotic materials like Titanium, Zirconium, and Damascus steel.

Best Titles Husband & Father

Day Job Engineer at Google (AdTech)

Hobby & Co-Founder Knife Collecting & 2iSUPPLY

Soft Spot All Dogs & Animals

Email ryanmcd72@gmail.com

15+

Years in AdTech & Google

Better Husband & Dad Daily

1+3

Daily North Star + 3 Wins

Golf Par (Click Clue #1)

Need a Bio for an Intro or Event?

1-Click Copyable Bios

craft

AdTech Forensics, Self-Improvement & Exotic Materials

What I Build, Collect & Geek Out On

From catching duplicate ad tags on enterprise storefronts to collecting custom knives and exotic metals—click any readout below (and try flipping Card #03!):

AdTech Forensics & .shop Clone Watchdog

Catches double-firing GA4, Google Ads, Floodlight, Meta, and TikTok conversion pixels that inflate CPA—and scans DNS/TLS records for lookalike .shop scam domains targeting shoppers.

Allbirds Teardown ↗ Brooklinen & Gymshark ↗ Live Tag Grader ↗

Storefront ADA Shield & Margin Recovery

Pinpoints unlabeled cart buttons and accessibility gaps before plaintiff bots flag them, and audits recurring vendor bills against contract price caps.

UNTUCKit ADA Fix ↗ Chubbies Readout ↗ Boka Vendor Audit ↗

Knife Collecting & 2iSUPPLY Exotic Materials

What started as a passion for collecting custom everyday-carry knives turned into 2iSUPPLY—sourcing exotic Titanium, Zirconium, and Damascus steel materials with my co-founder Valentin.

Clue #3 Unlocked — 3D Perspective Shifted!

The Damascus & Zirconium Collector's Vault

You flipped the perspective! When you heat-anodize Zirconium or etch Damascus steel, hidden layers come out that you never see at first glance.

FINAL ESCAPE ROOM RIDDLE (Clue #4 of 4): Enter the 2-number daily goal formula Ryan uses every morning (How many Long-Term Goals + How many Short-Term Goals?) to unlock the Secret Handshake:

habits

Self-Improvement & Daily Compounding

The Daily 1+3 Goal Operating System

Self-improvement works best when it's dead simple and right in your pocket. Every morning, I write 1 Long-Term Goal to keep the big picture in focus and lock in 3 Short-Term Goals for today—including my family and health non-negotiables.

My custom tool pushes the checklist straight to my Pixel 9 Pro lock screen, archives every completed brick into a long-term vision mosaic, and uses an AI Goal Strategist to suggest the 3 highest-leverage moves for tomorrow.

Open 1+3 Goal OS + AI Coach →

Pixel 9 Pro Live Sync Today

1 Long-Term North Star

Build an automated personal & B2B AI operating system that compounds daily execution across Mac mini and Pixel 9 Pro.

Today's 3 Short-Term Wins

[DONE] Launch 1+3 Goal OS web app & Pixel 9 Pro PWA

[DONE] Connect ryanmcd72.com + Google Sheet archive

[#3] 3:15 PM lift + 40g protein anchor + 6:00 PM Floor Dad with Del

Open Interactive Checklist →

q&a

The Human Behind the Keyboard

Rapid-Fire Q&A with Ryan

Q. "Why is there a '72' in ryanmcd72.com?"

I played a ton of golf in high school when I created my first Gmail address. Par 72 was the standard you chased on every round—and it stuck as a fun reminder to keep every shot simple, repeatable, and on target.

Q. "What are you most proud of outside of work?"

Being a husband and a dad, hands down. Technology changes every six months, but showing up with energy, patience, and laughter at 6:00 PM for family time (with our dogs right in the middle of the floor) is the real scoreboard.

Q. "How did you get into custom knives and exotic materials?"

I'm not a machinist—I started as an enthusiastic knife collector who fell in love with the metallurgy and craftsmanship behind custom folders, Titanium, flamed Zirconium, and Damascus steel. That hobby grew into co-founding 2iSUPPLY with Valentin.

Q. "Is there a shortcut to the Secret Handshake on this site?"

Solve the 4 clues (1: Click 72, 2: Shine the UV Blacklight on the Dog Polaroid, 3: Flip Perspective on the Knife Card, 4: Unlock the 1+3 Vault)—or if you hovered here with your UV light: [UV MASTER KEY: Click here to unlock the Secret Handshake!]